HOKA ONE ONE’s roots are in the mountains, designing shoes that allowed athletes to run faster, safer, and farther downhill. The result: a range of trail and road running shoes that puts performance and comfort first. With HOKA, your feet feel light gliding above the earth. Don’t run, fly.
While the minimalist trend was in full frenzy, HOKA was winning mountain trail races and ultra marathons in their crazy-looking shoes. The smirks at midsoles twice the thickness of other running shoes soon turned to "ahas", as runners tried HOKA ONE ONE and felt the difference. Light and surefooted during a race, with more cushioning at the end, HOKA makes runners feel like they’re gliding over the ground.
HOKA ONE ONE, known for its groundbreaking approach to running, tackles stability head-on with the arrival of the Arahi. Shockingly lightweight and cushioned, the ARAHI redefines what is possible with a supportive shoe. Featuring HOKA’s new J-FrameTM technology—designed to further enhance the active foot frame—it delivers support and protection while guiding your foot without the use of rigid and unforgiving materials. We call it Dynamic Stability. We believe this is the future of the stability running shoe.
Check out the Hoka One One website for more info!
We'll let you in on a little secret: no one wears running shoes for running.
The whole thing is just a clever ruse to make it sound like you're working out when you're actually pulling a major Netflix marathon.
It's like how they swapped the names of Iceland and Greenland. It's all just one big conspiracy.
And now you get to be a part of it!