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We've done this a few times, and it always seems to go over well. Why wouldn't it? You're getting some serious bang for your buck (as the saying goes), and we're using the sales to stock our offices with fancy coffee.
Win win.
It does leave us horribly short on the word count for this here write up, though. Explaining how a 50% discount works doesn't exactly require endless amounts of copy.
So instead we'll hit you with this little-known fact: Movie trailers are called "trailers" because they used to be shown at the end of the movies, not before. Eventually common sense prevailed, but the name stuck.
Knowledge!