The idea of wine in a box is not a new one. The idea of quality wine in a box? Nope. Not new either. Delicious wine in a box that cares for the planet while saving you money and looks super cool while doing so? Now you’re talking. The Ben Wren Wine Co. was created in the belief that you don’t need fancy bottles or foiled labels to tell if a wine is good or not. Not when your taste buds are quite capable of knowing the difference. Sourced from respected estates within the Cape’s prolific wine-producing regions, the wine in our box is exactly the same as the wine in their bottle. Same vineyards. Same grapes. Same wine master. Same oak barrels.
It’s just a lot more affordable!
It costs a whole lot less to put wine in a box. So we can afford to look around for good quality wine. And charge you less for it. It’s the very definition of a win/win.
2017, Cinsault, Shiraz, Mouvédre, Grenache Blend has been carefully crafted, nurtured and blended to taste exactly how a traditional Swartland Red Blend should taste.
Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write up for the simple sake of a write up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write up and being funny.