As a young man, Chris Barnard, founder of Boston Breweries was curious to discover more of the world and to see what lay beyond his African home. Having completed his training in computer studies, at age 21, he explored Europe where he tasted and enjoyed many different styles of beer – from German Weizen to Greek lagers.
When he eventually returned home to Cape Town, he was disappointed to find that his local beer drinking options did not live up to the flavoursome tastes he was accustomed to. Not one to accept things as they are, Chris gradually began experimenting with the brewing process and a few years later, after a fact-finding tour to Southern Germany, Chris purchased a 100-litre system and brewing began to take place. It was not long before demand exceeded his 100-litre capacity. It was at this stage that his dream of building a viable brewery became a reality.
All Boston Breweries products are naturally brewed using malted barley, water, yeast and hops.
You know the type. They'll say something along the lines of "I really miss my old Chevy Spark. This Audi SUV is so much harder to park."
Rest assured they don't miss that Chevy AT ALL. They just want you to know that they spent truckloads of cash on the latest Audi, but they want to come across as really casual because somehow that makes them cooler. Or something.
You'd think the complete lack of any complimentary responses would put an end to this type of self-appreciation, but if anything it's happening more and more.
We'd love to come up with an effective solution to it (honestly, it's what the world needs) but we're waaay too busy running a successful eCommerce company to actually invest the time.
Did you know we're also getting our PhDs on the side? No big deal.