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Now, now now, or just now?

The concept of time has long fascinated humankind, with renowned philosophers trying to make sense of it and how it works. Einstein himself said that time is an illusion, while Cher wondered if there was a way she could turn back time and take back the words that would hurt whoever she was singing about.

Add South African time to the mix and we confuse the rest of the world even further, with concepts like 'just now' and 'now now', neither of which actually mean 'now'. Sometimes, it's best to not worry too much about philosophy and Cher lyrics, and just be content with being able to tell the time at all. And nothing could help you do that better than our main deal of a gorgeous ladies floral watch from Ted Baker.