Founded in 1991, high profile Birdi brand, a highly acknowledged company that has been serving the golf market and corporate organisations for 25 years during which time it has become a proudly South African leading golf brand competing on an equal footing with established international brands.
Birdi, an award-winning brand, was created by Len Lewison and his daughter Charlene Lewison.
Having been involved in many high-profile projects over the years of developing the Birdi brand, Charlene achieved many accolades for Birdi.
A leader and a visionary who became a successful entrepreneur and powerful force in her field, armed with technical experience, strong textile backgrounds and excellent designer and merchandiser.
Birdi has developed it's fashion-forward lifestyle approach by making golf apparel that stand out both on the course and off.