This is a story that starts from nothing but a mere moment. The fuel of creativity dares to rear its dormant head at the instantaneous moment a spark flickers, a divine collision of the freedom of action sports and the expression of art. A sketch scrawled onto paper ignites rapidly, evolving from ideation, to concept, to logo, to lifestyle. Its a moment that moves like wildfire, marking 2002 as the year that the UNIT brand was born.
The UNIT Primer Polarised Sunglasses are classic and capable yet anything but ordinary. The slimmest silhouette in the UNIT Eyewear range still hits with the heavyweights, feature-packed and functional for a fast-paced lifestyle.