Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street. Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
Magic Basket Low Icona is a gender-neutral sneaker made with waxed cow leather. The diadora fregio comes in different colors: pick your favorite!