Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African lifestyle brand.
Growing up in a house of 4 boys, all very sociable and absolutely crazy about sport, our parents had their hands full more often than not. To maintain some form of order our Dad introduced a house rule called ‘Freedom of Movement’. ‘Freedom of Movement’ had to be earned through hard work and personal discipline.
The latest addition to the FOM collection, the corduroy button-down shirt is designed to be a relaxed fit and has a curved hem.