Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street.
Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
You know when someone just says 'Hello' and you automatically reply with 'Hello, fine thanks and you?' That's awkward. Or when you're at a restaurant and the waiter says 'Enjoy your meal!' and you say 'You too!' That's awkward, too.
But you know what else is really awkward? Trying to decide what to wear when the weather is neither here nor there. We're halfway through winter, which is cold, but it's also been kind of warm, and so we're kind of stuck in that 'too cool for just a shirt, too warm for a jacket' kinda weather.
Beat that awkwardness with something just right, with our deal on ladies turtle neck tops from Core Classic.