In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before.
Diesel Watches was launched in the early 1990s, expanding the brand's product line beyond clothing and accessories. The watches reflect Diesel's rebellious and edgy style, incorporating industrial-inspired designs
We already know how things go in and out of fashion - some for better, some for worse. From mullets and bell bottom jeans to middle partings and frosted tips, you just never know which way the scales will tip.
For that reason, it's not a bad idea to keep those unfashionable clothes at the back of your closet, just in case you wake up one morning and an influencer has made it big for bringing oversized camo pants back to the streets.
One thing that seemingly never goes out of fashion - as much as we wish it would - is loadshedding. So why not check out our deal on this CAT powerbank to keep your devices fashionably charged at all times!