Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street.
Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
The world moves super quickly, and things change constantly. Like, all the time! From the climate, to fashion trends, to technology, you name it!
That said, though, some things will never change. As long as we have hair, we'll need salons, stylists and barbers. And as long as the sun shines, we'll need shade. (The good kind, of course, not the kind that the Kardashians like to throw on ol' Taylor Swift.) The kind that you can get with our deal on a Christow Aluminium Cantilever Parasol from Creative Living.