Groundcover Leather Company was founded in 1990 by Justin and Amanda McCarthy. A family business located on a farm in the KwaZulu-Natal Midlands of South Africa, Groundcover is the expression of a lifelong passion for leatherwork and a search for a meaningful livelihood.
From small beginnings we have grown into a sensibly sized, sustainable enterprise and have become well known as makers of original, finely handcrafted leather footwear and accessories.
There are plenty of things that make us truly South African, and a lot of the time these very things may come off as a little strange to someone not from Mzansi. We say 'Ag, shame!' for pretty much everything. We're effortlessly able to differentiate 'now' from 'now now' and 'just now' without really being able to explain how. We call traffic lights 'robots' and manage to navigate through them during loadshedding, and even when we do have electricity, we're always happy to cook on a fire.
As strange a bunch as we may seem to the outside world, we're always proud to strut our stuff and wear our Rainbow Nation flag with pride, especially with the Boks doing so well and set to face New Zealand this weekend. Come rain or shine, we suggest wearing our colours with extra flair come the World Cup, with our main deal of men's SA flag swimming briefs from BeanBagTheBrand. Make us proud!