Cotton On Body empowers women to live the life they want, to show up for themselves and each other, every single day. Inspiring them to move their body, take time for self-care, and embrace their authenticity.
Designed for women, by women, our global fashion-led range includes activewear, intimates, sleepwear, loungewear, and swimwear. We’re obsessed with comfort from fabrics to silhouettes because when you feel good in what you wear, it shows.
There are plenty of things that make us truly South African, and a lot of the time these very things may come off as a little strange to someone not from Mzansi. We say 'Ag, shame!' for pretty much everything. We're effortlessly able to differentiate 'now' from 'now now' and 'just now' without really being able to explain how. We call traffic lights 'robots' and manage to navigate through them during loadshedding, and even when we do have electricity, we're always happy to cook on a fire.
As strange a bunch as we may seem to the outside world, we're always proud to strut our stuff and wear our Rainbow Nation flag with pride, especially with the Boks doing so well and set to face New Zealand this weekend. Come rain or shine, we suggest wearing our colours with extra flair come the World Cup, with our main deal of men's SA flag swimming briefs from BeanBagTheBrand. Make us proud!