Since its foundation, the concept of exchange has always been a key element for the brand: starting from a cultural exchange between Italy and the United States, between Milan and New York. One being the city where Giorgio Armani decided to build his life and career in, and one where Armani Exchange was first launched, with a store in SoHo, offering Italian style and know-how to the new American generations.
Armani Exchange celebrates the beauty of diversity as well as society’s cultural melting pot: everybody is unique, everybody is important.
Armani Exchange provides contemporary basics for all, encouraging individuals to express their individuality and confidence.
Look, it's okay to complain from time to time. In fact, sometimes letting off steam can be good for you. Sat in traffic for 45 minutes en route to work? Definitely rant about it to your office bestie when you get there. Eggs Benedict cold when the waiter brings them out? Totally send them back.
Some things, though, are not worth complaining about. That bald patch? Wear a hat and get on with it. Getting a little too cold to wear your favourite mini? It's called winter, babes, deal with it.
Loadshedding? Come on, now. At this STAGE, if you don't have a power station like our deal on this one from Elecstor, that's on you. (And Eskom, obvs, but they're not going to buy one for you.)