We all have “go-to’s.” Our essentials. Our tried-and-trues. The people and things that we depend on to lift us up, lighten the mood, and soften the moments that make life, well, hard. We’re here to make stuff that feels like that.
Our best-selling classic moc, for roughhousing in style. The Wally Youth Sox collection allows him to slip them on and kick them off with ease: our stretch tech means there's no stopping to tie laces. Rugged and lightweight, just like our grown-up WALLY. Finished off on an ultralight outsole and an easy-on system.
There's a big chance that, at some point or another, whether out of morbid curiosity or blind conviction, we tried to highlight our own hair at home. The late 90s saw an absolute barrage of Eminem lookalikes entering school doorways, and the word 'peroxide' was on everyone's lips.
Unfortunately for most of us, the word 'maintenance' was not on anyone's lips, or minds, and pretty soon those platinum tops turned green from swimming pool chlorine, or a dirty shade of yellow, kind of like Aromat.
If only we'd known the power of purple shampoo in cancelling out the yellow tones. Thankfully, nowadays, we do. And we also know that the same principle applies to teeth, which is what makes our deal on Lèrish colour corrector toothpaste such a win!