Young entrepreneur Pietro Catelli became a father in 1958. His baby son Enrico was affectionately nick-named Chicco. Pietro soon found out what it meant to be a parent and thats when he had the visionary idea to create a brand in all areas of parenting. This would cater for the needs of children from birth to 36 months and, above all, make life easier for their parents.
Like all good things in this world, being a parent requires a lot of effort and sometimes it feels like a very bumpy road. Chicco try to make this fantastic adventure a little smoother by listening to the needs of parents and parents-to-be. Wherever there is someone caring for a child, we are by their side.
Who can relate to this: you're sitting at a table at the restaurant, ready to be joined by your mates for a nice breakfast after your morning round of golf. You feel good, you feel confident, you've played your best game ever. You see one of your friends arrive. You raise your hand to wave and get their attention, only to notice the massive wet patch on your armpit.
There goes your confidence! You suddenly feel hot with embarrassment. If only you'd been wearing something appropriate, both for the game and breakfast. Something that would dry quickly, something that would keep you cool...
Something like a dry tech performance shirt like the one we have a deal on today from SWAGG!