Our first favourite is "free", for the dirty-minded among you who thought it might be another four-letter word.
And today is the answer to the question we've asked ourselves 1000 times: what would happen if we found a way to combine the two?
We've giving away 10 FREE orders to 10 lucky people today. No fine print. No strings attached.
Well, one string attached - you actually have to place an order.
But that should go without saying.