Malachite gin is a celebration of the beauty and wonder of The Cape Floral Kingdom – one of only six in the world – the smallest and most diverse. Using only hand-picked, sustainable floral botanicals – Malachite is an adventure into the subtle, delicious and delicate aromas unique to fynbos. An adventure we share with our brand champion, the Malachite Sunbird – which feeds on, and pollinates, many of the exquisite flowering plants.
Fynbos is not only spectacularly beautiful and refined but has a sense of absolute wonder in its geometries and intricacies. To walk through fynbos country is to be taken on a sensual journey. Malachite seeks to immerse you in that journey – to awaken your senses to a timeless world of nature through spirit.
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Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write-up for the simple sake of a write-up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write-up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write-up and being funny.