Niigata is known in Japan for its “Three White” treasures, i.e. snow, rice and sake, and a naturally blessed environment for a pure water source. SHINOBU means “Forbearance” in Japanese as it is how the distiller’s spirit should be when making quality whisky. Shinobu Whisky is handcrafted by the creative distiller, Mr Usami, by carefully selecting whisky from around the world which are first reserved in ex-sherry and ex-bourbon casks and then finishing them with precious Japanese Mizunara oak in Japan. The result is a unique fusion of flavours and dynamic explosion in palate yet so smooth and easy to drink. All-natural with no colouring.
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Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write-up for the simple sake of a write-up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write-up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write-up and being funny.