Based in Sunnyvale, California, USA, ZMI is an independent subsidiary of Xiaomi.
We are a forward-thinking company that seeks to bring pure, simple, and economical gadgets to market while focusing on using the most premium of components to create products that exceed the quality of our competitors.
We believe in saving money on unnecessary frills and flashy marketing, so we can pass on those savings to our customers, we instead spend our time and money on improving the quality and reliability of our products.
Since being established in 2014, ZMI has been working to meet this challenge and has cumulatively sold over 100 million portable chargers/battery packs worldwide.
MFi simply stands for “Made For iPad” (or iPhone or iPod or iPad) and is a certification and licensing program that 3rd-party accessory manufacturers like ourselves can apply for so that customers know that Apple has approved the product to safely work with specific Apple devices, it means that the cable connector is directly purchased from Apple.
Picture it: July 2023. You wake up feeling refreshed, having had the most amazing night's sleep. You get up and put the kettle on to fix yourself a cuppa, and slowly get ready for work. On the drive, your favourite song comes on the radio. The sun is shining, life is sweet. You get to work, and the boss immediately wants to give you some good news - you've got the promotion you wanted! This day just couldn't get any better.
Then you wake up. It was a dream. Not all of it, though. The sun is shining, and you did get the promotion. But you certainly did not have the most amazing night's sleep. Too few of us do - which is why you need our main deal of a Serta bed set with memory foam pillows and mattress protector. Night night!