The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?” Whether it’s a championship on the line or everyday life: "If you aren’t giving it 100% you will regret it."
The Barstow goggle gains inspiration from the days of air-cooled bikes and 45-minute motos when winning a race meant giving it everything you had. This classic vision was then fused with modern styling and technology resulting in a timeless look with next level performance. 100%. The Spirit of Racing.
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