Having poor posture when seated or sitting for long periods of time can lead to muscle aches, nerve pains and tension in the back and shoulders. The Soho Back Support is designed to encourage an ergonomic spinal posture and provide comfort. It is lightweight, portable and provides dynamic support for the spine and surrounding joints. It has been specifically designed to prevent back problems and relieve back pain. The unique design allows the 2 flexible plates to conform to the shape of your spine and encourage movement whilst in the seated position. The Soho back contours seamlessly to the spine. It ensures no pressure is placed on the vertebrae.
You know the type. They'll say something along the lines of "I really miss my old Chevy Spark. This Audi SUV is so much harder to park."
Rest assured they don't miss that Chevy AT ALL. They just want you to know that they spent truckloads of cash on the latest Audi, but they want to come across as really casual because somehow that makes them cooler. Or something.
You'd think the complete lack of any complimentary responses would put an end to this type of self-appreciation, but if anything it's happening more and more.
We'd love to come up with an effective solution to it (honestly, it's what the world needs) but we're waaay too busy running a successful eCommerce company to actually invest the time.
Did you know we're also getting our PhDs on the side? No big deal.