So who is Gertie? This unique rum is named after Gertrude Lythgoe, the legendary first female rum runner in the prohibition era. She was a risk-taker, she was strong, independent, competitive, loyal and trustworthy. These are all traits that Gertie’s rum stands for and hopefully, there are a few of Gertie’s characteristics in all of us.
...what provides the inspiration for these write ups, today's your lucky day. You're about to find out.
99% of the time it's the products. Unsurprising. But also so very corporate and predictable. And we hate that. So once in a while we like to draw our creativity from elsewhere, such as:
If E is the most common letter in the English alphabet, why is it so particular? Surely it should've been shaped like an I, just a single straight line? It seems excessive to have to draw the extra three horizontal lines, when really it could've been avoided.
If you know the answer, as in really truly know, please write to us at EisshapedlikeEbecause@onedayonly.co.za
Otherwise enjoy thinking about that too for the next three or so years.