CÎROC™ Ultra-Premium Vodka is distilled from fine French grapes for an exquisitely smooth, fresh vodka experience. The essence of CÎROC™ Ultra- Premium Vodka comes from fine French grapes, which are distilled a fifth time at the historic Distillerie de Chevanceaux in the South of France. CÎROC™ Ultra-Premium Vodka is gluten free.
As copywriters with chronic laziness, we try avoid research at any costs. But for this deal, we made an exception.
We took a quick look at our shopper demographics.
And then we cross-referenced those figures with everything we've seen at clubs, pubs and festivals.
It confirmed one thing: if we had run a deal on Red Bull alongside this deal on vodka, we would've made a FORTUNE.