Bushtec40L Thermo Electric Cooler
R1,399
About
A must-have for weekends away, camping trips or any form of adventure where food is required. With both cooling and warming features and a lock lid handle system, this Thermo Box is a great addition to your home.
Product features
- Lock-lid handle system
- Cooling performance: 12 to 18-degrees Celsius
- Warming performance: 55-degrees Celsius
- Voltage: 12/220V
Product specifications
- 40L
- Packed weight: 7.8kg
- Packed dimensions: 58 x 46 x 40 cm
What's in a name anyways?
Quite a lot. As soon as it's trademarked and copyrighted, it's basically your identity as a company. You need to make sure you get it absolutely right.
Take Bear, for example. Named such because it links directly to strength and raw animalistic power.
As soon as you hear the word, you think of ferocity and muscle.
Or maybe, just maybe, the company's founder wanted to be ironic and create an underwear brand called "Bare" and just made a typo.
Unlikely, sure, but until we get word that this theory has been disproved by Bear's CEO himself it's still possible.