Finish is the global market leader in dishwashing products and has a long history of industry firsts. They are the #1 recommended dishwasher brand worldwide and have been at the forefront of automatic dishwashing for over 60 years.
Everybody knows that to get great results from their dishwasher they need a brilliant dishwashing detergent, like Finish. What fewer people know is that to get the very best results, they also need Finish additives like rinse aid, dishwasher cleaner, dishwasher freshener, and booster.
Finish All In One Max dishwasher tablets tackle whatever you throw at it. The Powerball boosts the tablet to remove even baked-on-food, giving you a powerful clean 1st time every time.
Quite a lot. As soon as it's trademarked and copyrighted, it's basically your identity as a company. You need to make sure you get it absolutely right.
Take Bear, for example. Named such because it links directly to strength and raw animalistic power.
As soon as you hear the word, you think of ferocity and muscle.
Or maybe, just maybe, the company's founder wanted to be ironic and create an underwear brand called "Bare" and just made a typo.
Unlikely, sure, but until we get word that this theory has been disproved by Bear's CEO himself it's still possible.